I want to give back by providing information for small practices who no longer want to be “the best kept secret”.

This website was created so I can not only share with others what books, periodicals, and websites I have found helpful, but also learn from others about what has worked for them.  The goal is to enable private practitioners from ALL industries to collaborate and learn from each other to help improve their position in the marketplace.  “United we stand, divided we fall.” – Aesop

Dr. Dawn is a licensed audiologist who has started and run several audiology practices. Despite earning her masters and doctoral degrees, her audiology training did not prepare her for the business aspect of running a hearing healthcare business. Therefore, she has sought out marketing information on her own.

Enjoy the site!