How to Make Great Facebook Ads

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Facebook is the most cost-effective type of advertising today.  You can advertise in front of relevant people with either a picture, video, or slideshow ad.

Here are 7 steps to creating a great ad:

Visualize what message you want to convey to your audience and what you want the end result to be. 

    • Do you want them to complete a contact form? 
    • Do you want them to schedule an appointment? 
    • Do you want them to go to your website and do both?
    • Do you envision a static image, or do you want a video?

Write our your Copy. 

    • Make sure you avoid the word “you” and only talk about what your practice does.  (Look into Facebook advertising policies for more information.)
    • Write out your video outline and/or script.
      • Write out your Headline:  (this is what’s going to grab their attention)
      • Write out your Text.  (this goes above the image)
      • Create a Display Link. (this is a shorter version of your real url)

Create the video and/or images.

    • Take pictures in your office or find the right clip art.  Then edit them in Canva.
    • Make a video

Edit your video in iMovie and edit your images in Canva.

    • Note:  Facebook Ads Manager has free Stock Images in their images library.

Create a Landing Page for your website and/or decide where you want the ad to lead them.

    • Put in the same images, copy, and way to contact you as the ad will do.  Make it all look the same and professional.

NOW, you are read to  create your ad! 

  • Go to www.business.Facebook.com , click Ads Manager in the drop down menu.  Then, click the green “Create” button.
    1. Choose your ad type:  Traffic, Engagement, Video Views, Conversions
    2. Name your Campaign
    3. Choose your Audience.
    4. Upload your image or video
    5. Enter in the above copy
    6. Choose how much you want to pay.
    7. Click publish.

Monitor the ad reports and decide how long the ad will run. 

  • You can turn it off at any time.  You can also duplicate it and make adjustments.

Here is a great start!  Enter your information here and we will send you your How to Create a Great Facebook Ad Cheat Sheet directly to your email!

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