This list will grow as time goes on. If you have anything to share, please post it below or email Dawn Heiman at dheiman@helpingyourhearing.com.
“‘Throw spaghetti at the wall to see what sticks.’That’s what I think about marketing. There’s no guarantee what you’ve chosen to do and/or how to spend your money is going to work. Just because it was right for someone else, doesn’t guarantee it will be right for you. There are a great many variables that come into play: your target audience, the timing, the neighborhood, or even current trends. If you don’t try, you won’t know, AND don’t forget to learn from the past.”
Dawn W. Heiman, AuD
Audiologist and Owner of Advanced Audiology Consultants, LLC in Oak Brook, Illinois
“Work with experts who enjoy (love) marketing. Have conversations and brainstorming sessions about what they have seen work for other clients and try a few. I would be happy to share a few that have worked in my past.”
Belle Cohen
Business Development and Life Coach in Illinois
“My quote for you: ‘You can make more friends in two months by becoming interested in other people than by trying to get people interested in you.’ by Dale Carnegie”
Mary Wu
“Take the time to connect with your strongest potential referral sources. They may be peers in your industry who can cross-refer business to you. They may be people in related industries that will have a first hand knowledge of potential clients for you. They may be people in a networking group located in your target market. For CPAs, these people can be attorneys, bankers, investment advisors or peers that do not practice in your niche. Connect and cross-refer business to them and you should notice results.”
Diane Helms, CPA
“Spend 30 minutes every morning reading industry news / events / periodicals.”
Alie Johnson
Account Executive, Unitron Hearing US