This is a great time to be alive! When it comes to marketing, they say more have changed and evolved in 6 years than it has over the past 60 years. With that being said, we need to continually keep learning and updating our marketing strategies. The really neat part …
Yes, I said it: “Slimeballs”. We all know who they are. They come on strong, smile brighter than anyone else in the room, then push the hard sale. They then follow-up like no one else, relentlessly trying to get the sale. They find fresh blood in the crowd and go …
Wondering how to stand out from the crowd? How do you get your target audience’s attention? David Newman’s book “Do It Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, Crush Your Competition” recommends one way to attract attention is by listening to what your buyers are saying, find out …
I, personally, love libraries. I love them even more for finding inspiration for my marketing. Our local library must have at least 50 different marketing books on the shelf. I like to peruse them, take a few home, and then buy any I REALLY like from Amazon. Where do you …
Everyone should watch Simon Sinek’s “Ted Talk”. In his 15 minute presentation, he hits a home run when he describes why some businesses seem to have more followers than others. He says, “People don’t buy WHAT you do. People buy WHY you do it.” It is much more interesting to …
Over the past few years, I’ve been told direct mail is dead. “It’s a thing of the past. Social media is the wave of the future.” Are you still sending direct mailers to your clientele? My audiology patients are constantly bringing me direct mail pieces that they have received from …
They say that when business is slow and money is tight, you should put most of your energy into marketing. With the continental freeze we’ve experience this week, it has slowed down some businesses. During these slow days, spend some time on your marketing activities. <span style=”font-size: 16px;”> (I</span><span style=”font-size: 16px;”>t …
I want to give back by providing information for small practices who no longer want to be “the best kept secret”. This website was created so I can not only share with others what books, periodicals, and websites I have found helpful, but also learn from others about what has …
This is a great time to be alive! When it comes to marketing, they say more have changed and evolved in 6 years than it has over the past 60 years. With that being said, we need to continually keep learning and updating our marketing strategies. The really neat part …
